Bruno Michienzi

Bruno Michienzi

Business Unit Director, Merck AH

Cerco nuove opportunità

Previous: INSEAD, Istututo F. Momigliano/Bocconi, University Of Perugia



    Bruno is a visionary, innovative, competitive, dynamic leader with amazing results in sales and marketing thanks to his vast experience in leading international projects and driving profitability and revenue streams in the agricultural business (plant nutrition, crop protection and animal health).


Business Unit Director

At MSD Santé Animale

From novembre 2013 to Present
Lead the commercial operations of livestock business unit and drive the achievement of target sales and financials objectives. Overall responsible for sales, marketing plans and annual P&L. Lead business unit of of 40 people working with sale managers, marketing managers and scientific advisors to...
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Head of Marketing South Europe

At Novartis

From settembre 2012 to novembre 2013
Responsible for reaching goals and objectives related to sales, productivity, profitability and industry penetration of all South Europe countries (250 Mio USD). Lead the development and the implementation of global, marketing campaigns. Gain success in launching new brands through a coordination of...
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Head of Marketing Italy

At Novartis

From maggio 2007 to settembre 2012
Direct company’s overall marketing and strategic planning programs. Managing the entire product line life cycle from strategic planning to tactical activities. Coordinate all marketing and communication campaigns carried out by a group of senior marketing managers. Define and implement a...
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EAME Business Manager

At Syngenta

From giugno 2003 to maggio 2007
Responsible for 650 Mio USD business managing a portfolio of high profitable bio-technologies through 9 key countries. Developed and executed Europe business plans to optimize key brand positioning, market share, revenue targets for assigned brands per countries. Responsible for the research and...
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INSEAD, Fontainebleau


From marzo 2004 to marzo 2005

INSEAD, Fontainebleau


From marzo 2004 to marzo 2005

Regional sales manager

At Yara International

From giugno 2001 to giugno 2003
Responsible for 35 Mio Euro sales through 5 KAs and 60 retailers. Defined area sales forecast and promotional spending for key customers; built account relationships beyond the buying level in order to grow the business, increase the market share and reduce the sale costs. Managed a team of sale...
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Market Intelligence Manager

At Metro Cash and Carry

From settembre 1999 to giugno 2001
Leaded research and analysis related to competitor products, behavior and attitudes. Evaluated competitors’ market trend and business opportunities. Managed consultant contracts, market analysis projects, coordinated with other departments. Prepared sales and financial monthly and weekly reports and...
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Istututo F. Momigliano/Bocconi, Terni

Master of Economics and Business History, Istututo F. Momigliano/Bocconi

From marzo 1998 to novembre 1999
Awarded by ''F. Momigliano'' Economics Institute, Organized by ASSI and Olivetti Foundation with SDA Bocconi

University Of Perugia, Perugia

Faculty of Plant Sciences, University Of Perugia

From settembre 1991 to maggio 1997
Score: 110/110 with honors


  • Channel Management
  • Market research
  • Responsible for reaching goals
  • Sales forecast
  • Sales Management
  • Strategy

Langues parlées


Centres d'intérêt

  • Cross fit
  • Marathon
  • Triathlon