Stefano Maria De' Rossi

Key Achievements:
• Setting up fraud team to implement a risk management and fraud prevention approach. The overall team now includes department for revenue assurance, fraud assurance, fraud investigation fraud & risk intelligence, reporting & measure.
• Identification of legitimate subscribers with specific spend patterns (customer segmentation)
• Imposing restriction on user who exhibit patter of usage that exceed “reasonable” tresholds for extended period of time (fair use)
• Ad hoc reporting to monitor fair usage infringements
• Setting up annual strategic planning for Telecom Threat management
• Setting up a full economic dashboard (cost & revenues) and a KPIs framework (process performance and individual performance) for measuring performance of fraud detection process & systems


Duties and responsibilities:

• Define and ensure the implementation of the strategies policies and process related to fraud both Telco and non Telco optimizing profitability by balancing financial risk, revenue opportunities and customer satisfaction.
• Develops, communicates and implements optimum fraud strategies
• Identifies key risk indicators and formulates MIS that accurately track these indicators
• Assists in maintaining, design and implementation of existing and new fraud detection tools (HP –FMR and Business Intelligence tools)
• Review timeliness and reliability of data feeds
• Perform regular rules reviews to keep up the level of detection of potential fraudulent accounts.
• Ensuring the best use of the system analytical/profiling/grouping capabilities
• Communicates with branch staff and management with risk recommendations and remedies
• Provides and communicate management reports as required
• Responsible for evaluating current processes and policies and recommending improvements
• Built a competent, motivated and committed team of 10 staff over the last three years

Key Achievements:
• Setting up business model, business plan and go live operational model for the first Italian Mobile Virtual Network Operator (COOP Mobile) as well as for other Virtual Operator on Telecom Italia Network such as Tiscali Mobile and Noverca
• Lunched in December 2007 the first Telecom Italia Italia handset recycling campaign in cooperation with Telethon, Redeem pcl and with the special support of Italian Civil Protection.
• Adapting the Customer Value Model developed for TIM Customer using SAS and Enterprise Miner either to get the value score of Customer and hot lead for one to one marketing campaign, to the different market scenario and Company strategies.

Duties and responsibilities:
• Responsible for all business communication activities, new business development, and strategic partnerships for the Virtual Mobile Operator Business.
• Developed, coordinated and implemented integrated marketing communications programs to deliver consistent messages presenting MTV Mobile as Telecom Italia second Brand (to cover young market with a new and dynamic brand).
• Successful market introduction of new product line.
• Successful market introduction of the old handset reciclying campaign either as a way of loyalty program or as a trade in / commercial way to ease the handset innovation and gain environmental sensibility as well as respecting SOX requirements
• Built a competent, motivated and committed team of 10 staff over the last four years.

Key achievements:
• 3,5 % Churn reduction in 3 years on high value customers, 2,5% churn reduction on medium value customer trough different one to one marketing approach and marketing campaign
• Enhancing average LTV (Life Time Value) for High Value Customers
• Setting up and tuning the Customer Profiling system based on different score and index (average value, average number of line, number of services used, propension towards innovation) using SAS Enterprise Miner.
• Setting up a churn predictive model to anticipate the risk of customer attriction.
• Setting up a satisfaction – loyalty model based to measure the link between customer satisfaction and customer loyalty and sizing the right marketing campaign.

Duties and responsibilities:
• Developing and implementing customer relationship strategies, enhancing a wide understanding of consumer trends and needs as well as of the competitive arena in order to keep the brands and strategies linked to the market evolution and customer expectation.
• Leads the implementation of strategic customer analysis and insight system known as Customer Profiling providing data modeling expertise to DW/BI team and Business user .
• Proactively identify customer segmentation metrics based on experience and life time value and predictive models in order to implement specific marketing campaign and promotions.
• Built a competent, motivated and committed team of 8 staff (Senior, working on Sas Enterprise Miner as well and junior using other basic analysis tools).