Simone Favaro

Supporting businesses in joining Minor Asia markets

Reporting to General Manager and functionally to Group’s Marketing and Communication Manager, I’m in charge of managing corporate and product communication.

Main achievements:

- Launched new brand Infracom IT developing the corporate image (logo, web site, marketing materials)
- Organized Project Management Annual Meetings in 2008 and 2009
- Organized events targeted on Insurance and Banks Manager
- Organized reletionship cultural meeting targeted on top-manager of Public Administration and Politicians
- Arranged press releases and press lunches on product and corporate campaing. Increased Press activity over 70%
- Designed and managed corporate internal communication
- Supported Chairman of the board and CEO on public speaching presentations

Established corporate identity policies, marketing tools and set up communication campaigns spending less than Eur. 100.000, positioning Inform as the target company for public administration and consolidating the positioning in the Finance field.

Main Achievements:

- Built communication plan and designed corporate image and identity both as brand value and brand image (logo, web site, marketing materials), coordinating a team composed by 2 internal personnel and communication agency’s professionals.
- Arranged press lunch involving to deliver new organization and gaining a one-month media coverage. Worked closely with PR agency and trained CEO about the communication content in order to deliver the right message.
- Created a 12-moths campaign positioning Inform as the player for Public Administration: established press meetings and releases, case studies, business events targeted on local administrations.
- Arranged relationship cultural meetings involving high-level persons from Public Administrations, Banks and Industries having a 80% of response rate on invitation.
Reporting to the Geyser3's Marketing Director, I was in charge of arranging operational marketing and communication activieties targeted to Italy's North-East Area and Finance field.
- Created, developed and managed communication materials: product sheets, corporate profile, case studies
- Drafted market analysis used to define product's plans

Public Relation Officer at Igor Righetti (Radio 1 RAI). I arranged an event in Padua to promote its new show “Come amazzare il tempo senza farlo soffrire… in tour”. In charge of event organization and press relations, I gained more 100% capability of people attending and a 5 days of media coverage on local newspaper.

Press Officer of Filippo Porcelli (Rai Tre). I arranged on-line press relation while launching its edutainment movie “F for Fake”.

Columnist of Punto-Informatico, La grande Agenzia, Com-é, writing 6 articles about communication, marketing and new media in a sociological and business point of view.

In charge of:

- creating and managing all marketing and sales collaterals
- account management: drafting web site project and proposals, planning on-line marketing campaigns, selling search engine marketing services