Silvano Joly

Sales and consultancy to Italian CG/CPG/Fashion and retailer companies for using 3D/Augmented and Virtual reality softwares and PLM vertical platform. Intervention area : PLM for Design&Development and for Sourcing&Production/
Virtual packaging, Virtual store, Virtual communication/services/ 3D, Augmented and Virtual reality softwares/Customer Interaction/Store Automation

I have to achieve operational excellence and marketing effectiveness while working as a key member of the T3 management team. I'm leading the development, delivery, and monitoring of marketing and operational plans in support of the Sales departments’ (channel and direct) strategic objectives. Also I coordinate product positioning and marketing, market development, technology alliances, analyst relations and media communications activities.

I have been responsible of positioning SAP Business Objects business intelligence, reporting and dashboard solutions to a set of major accounts within a team of sales executives, sales consultants and partners. The customer portfolio ranged key customers in the most relevant industries: Automotive, (Fiat Group Automobiles), Aerospace and Defence (Finmeccanica), Food&Grocery (Ferrero, Barilla), Insurance (Reale Mutua, Fondiaria Sai) and Telco (Vodafone). In this role I have obtained relevant revenue results exceeding sales quota and set up the conditions necessary to start up and run new projects and initiatives in very competitive environements.

We act as a Foundation and as a Venture Capital to create and support the ITC Cluster and favoring the synergy between public and private players. Specifically we identify and participate high potential start up projects giving them business and technical support. In charge of the Sales& Marketing Desk, I’m acting “closed line up” with our participated Start Up Companies with the aim of ensuring connection between the research activities and the evolution of the market, favoring the circulation and the sharing of knowledge, with international leaders, developing a precise effective and paying back sales & marketing business plan.

Seac02 is a promizing start up funded in 2003. Venture backed by Piemontech, the company is part of the Torino Wireless Network, cooperates with the major universities and research centers in Italy and abroad and provides a full virtual and augmented reality software suite with vertical applications for manufacturing, retail, marketing, communication, media and edutainement.
Standing by the Ceo and Founder, we developed the very first go to market strategy, identifying product roadmap and target customers. After two years of hard work the company completed the metamorphosis from "tech lab" to consistent player and next "big think" in the virtual and augmented reality market place.

Set up from zero sales and structure in Italy, Iberia, Greece, Turkey, Eastern Group. Set the proposition of the Co. as standard in data center and applications management addressing major IT challenges of top organization in Telco, Finance and Federal. Achieved business target: market presence, set up of strategic alliances with top reseller, System Integrators and Partners. P&L responsibility, hiring, training, marketing completed the role.

I was in charge of managing and organizing sales, marketing and biz development in the Consulting & Extended Enterprise Division. I have been assigned the responsibility for maximizing revenue results in the pdm, plm, erp, crm and scm markets also scouting and starting new markets as RFid and automatized supply chain execution. I have closed some significant deals penetrating important new customers such as Benetton Group, Bosch, CNH. Forbes top listed Reply in the “Fast & Furious Growing” ranking 2003.

Hired as Sales Representative I’ve been assigned the Turin area and I have increased customers from 6 to 39 generating over 1.2 Ml $ revenue in the first year. Promoted District Manager on Q1 1997, I have been assigned the full responsibility for maximizing revenue results, people development, hiring, managing a Team of over 15 persons. Several sales wins on big accounts. Iveco (1.5 Ml$), Fiat Auto (3.6 Ml$), Alstom (2.3 Ml$). In this period I have also been an active player in transforming Ptc from “product vendor” to “reliable partner”. Also I set innovative marketing activity (the PTC Summit, the aCADemy Award, the Gala Dinner, an event that had Mrs Agnelli attendance). Promoted Regional Director In 1998 I ran the the Major Accounts Team active on a portfolio of 5 big Companies with a group of 10 tech and sales specialists. I had so the chance to “pioneer” the first Windchill (plm/pdm) big deals, Fiat Avio, (2.4 Ml$), Alenia (1.8Ml$). Also I started facing new and bigger competitors (CA, Sap, Oracle, Eds, Ibm). As Area Vice President from Y2K, I have been appointed to work on a list of 15 Major Companies, with a team of 18 tech and sales specialists. Most significant deals: Teksid (2 Ml$), Eni, (1.7 Ml$). Also I negotiated the agreement for the status of “Scuderia Ferrari Supplier”.

I have been appointed to build up from zero export sales. After 18 months I was coordinating direct and indirect sales in 7 European e 4 extra European Countries and generating over 15 Ml€ revenue.

"History for us is a collector's item": this is the philosophy adopted by Bolaffi with pioneering venture since 1890 in the field of stamp-collecting. Stamps have always been Bolaffi's core business: from the "Penny Black" to the latest developments.