Sergio Bonomi
Marketing Manager @ Bibop SpA
Sergio Bonomi '45 is the marketing manager of Bibop Spa www.bibop.com and he was until October 2010 the CEO of University Srl, owner of the website www.university.it the largest web community of Italian university students founded 14 years ago, with more 350.000 registered students.
He joined Bibop October 2010 as Director of Marketing to develop marketing strategies for products and projects that the company is launching. Bibop is a company specialized in entertainment production and format of web video and owner of MyCast, a participatory platform for video-community.
He joined University in 1999 as a member of the Board of Directors, on 1999 Win the WWW prize of "Il Sole 24 Ore" for The Best Italian Website in “Schools and Universities”, and in September 2003 he became the CEO. He restructured the company and did many implementations and developments. In 2004 he founded ADV Company Srl, of which he is also the CEO. ADV Company is a University brand name created to provide and sell web advertising throughout the network and specializes in vertical communities and young targets. In 2005 he created B-Project, a University business unit . B-Project manages projects related with the web ensuring a great know how and knowledge for the development of web based projects. Sergio Bonomi was also shareholder and Marketing Manager of AC Ancona SpA, an Italian Team of Italian professional championship second division (Serie B).
In his previous experience he has been for more than 3 years the Head of Marketing, Communication and Web Marketing for TWICE Sim SpA, a leading trading online broker. He was also in charge of business development and several marketing activities for LOL Ltd (London and Milan).
He studied Architecture at the Politecnico di Milano and has specialized in the design of multimedia communications.
Specialties
Web marketing strategies, Online advertising market, Sales strategies, Business Developing, Network Building.
18 contattiMy current location Bibop is to develop marketing strategies for products and projects that the company is launching. In overseeing the daily work of sales, marketing, advertising, product promotion and activities of the business manager. Assessment of plans and strategies based on return on investment (ROI). Relationship with the management on pricing strategies and budget marketing campaigns.
2003 - 2010Sergio Bonomi joined University in 2000 as a member of the Board of Directors and in September 2003 he became the CEO. He restructured the company and did many implementations and developments. In 2004 he founded ADV Company, of which he is also the CEO. ADV Company is a University brand name created to provide and sell web advertising throughout the network and specializes in vertical communities and young targets. In 2005 he created B-Project, a University business unit . B-Project manages projects related with the web ensuring a great know how and knowledge for the development of web based projects. In 2006 he created a new division for University called University Financial Campus (UFC). UFC is a unique project dedicated to university students, companies and universities. UFC mission is to create value by developing the relationship capabilities between university students, companies and universities. The project is developed into two channels: Web and Point.
