Serenella Bardeggia

My professional goal is to simplify complex information highlighting relevant aspects to the user.

I'm an Information Architect for different web projects such as web-site, video, intranet, corporate blog and e-learning project.

I identify with clients the goals, the targets and the key-points of web project and then I organize the structure of information and the storyboard.
After that I coordinate and supervise the work of web designers and web developers.
In conclusion, it's useful to promote the digital identity of the company on online platforms (such as Twitter, Facebook, Slideshare, Youtube, LinkedIn...).


Main projects that I managed:

- Symantec Italy (Software security company):
Awareness Video: I plan and organize the information structure and storyboard, write contents and coordinate Web Designers.
http://www.youtube.com/watch?v=WBlL1sIVLU0 (SMB Target)
http://www.youtube.com/watch?v=whmp1e7DRN8 (SMB Target)
http://www.youtube.com/watch?v=c_YMPzDZmls (SMB Target)
http://www.youtube.com/watch?v=fShGKtVu__U (Consumer Target)

- Education Time: Information Technology and Management Training Center.
Information architecture and writing web contents.

- www.100blog.it (on line news and nanopublishing project, 2009)
Information architecture.
Coordination and supervision of blogger activities.

- Knowledge Management at Chamber of Commerce of Milan (Cedcamera)
I organized taxonomies for the Intranet of Italian Chambers of Commerce: http://istruzionicontact.mi.camcom.it/lista.jsp
I plan the structure of information for the website of Italian Chambers of Commerce: http://infomud.mi.camcom.it/weblogic/start