Riccardo Mazzotta
Community Manager, HRCommunity Academy
Dynamic, results driven, enthusiastic sales & marketing professional with proven ability to deliver innovative marketing concepts and strategies. Conceptualizes and develops appropriate marketing solutions to benefit customers, increase market share and overall sales. Possesses strong presentation, negotiation and closing skills plus ability to make strategic decisions and react rapidly in condition of high competition. Strong interpersonal and networking skills.
15 contattiBrand’s promotion and public relations with stakeholders, Hr Directors and managers that belong to HRCommunity.
Developing and maintaining profitable long-term relationships with channel partners and clients.
Coordinating and supervising CRM team.
Reporting to the President.
2008 - 2010In charge of the company’s brand developing and positioning. Follow through of the company’s strategy. Creating, planning, and executing the marketing plan by construction of promotional and advertising campaigns based on media like TV, Radio, Outdoor, leaflet, mobile marketing, internet (ATL and BTL), working closely with the advertising and media companies, choosing how to spend the allocated budget.
I developed and launched the new fidelity card program and I overlooked the opening of two new stores.
In charge of internal and external communications, media and institutions relationships, press relations, event organizations. Scouting and acquisitions of partnerships to develop co-marketing initiatives. Supervision of store-managers regarding all sales and promotions.
Reporting to the CEO.
2005 - 2008Project manager, handling suppliers, and subcontractors. Controlling and analysis of the activity progress report in order to improve the organization. Conducting extensive negotiations with partners, estabilishing stnergistic, highly profitable relationships.
Preparing the status report and presentations for the better deal and proposals.
Reporting directly to President
1999 - 2004In charge of managing new business development and monitoring of several projects, including:
- building the sales network, negotiation of long-term contract with retailers of HoReCa channel to ensure sales targets for the tourist line "110 Open - City Sightseeing – Trambus” Rome;
- direct sales & marketing for the job-fair "Recruitment Day ", 2001 and 2002 edition, supervision of the “Info Point” during the event at “Fiera di Roma”. Managing and directing the CRM plan with the participating companies;
- Organization, development and monitoring of direct¬-marketing campaigns, outbound telemarketing, leaflet distribution, for Comune di Roma e ATAC.
Reporting directly to President and Commercial Director.