Renato Gelforte
Partner, Roger Srl
Le mie esperienze passate nel mondo industriale e poi nel mondo dell'IT e dell'editoria specializzata mi hanno portato nel 1998 a fondare la Roger srl con Daniela Rossi.
Operiamo nel mercato della comunicazione tramite strumenti di direct marketing e direct response e lavoriamo per società e brand che utilizzano soprattutto mezzi di comunicazione diretta.
Le nostre attività sono soprattutto condizionate dalla misurazione e dall'analisi dei ritorni su diversi canali come web, Dem, comunicazioni con dati variabili, comunicazioni obbligatorie e transazionali in ambito bancario, assicurativo, finanziario declinate anche in funzione promozionale.
100 contatti1988 - 1993Gruppo Editoriale Jce, was one of the major player in trade publishing industry in Italy during last 20 years. Recently part of the activity were inglobated by "IL SOLE 24 ORE BUSINESS MEDIA S.r.l.".
In 1988, I started as editor then I became editor in chief of Applicando (a trade journal devoted to Macintosh) and for the last two years I was the director of several magazines: Chip, Italia Publishers, Future Office ...
As director of the group, my task was to define the editorials lines and the publishing policies of the computer science division.
During that period I supervised the publishing of "CHIP" magazine (a monthly issue devoted to PCs environments, published under Vogel Verlag licence) and others IT magazines: Applicando, Italia_Publishers, Future_Office and other minor issues of media-mix products (CD+papers). I also managed the project of one of the first full digital and real-time published magazine during the SMAU fair)
During that period, between six and ten editors in chief have worked under my dependencies.