Patrizia Molinelli

Employed by Sunrise Medical, multinational company leader in Medical Devices. I'm part of the Marketing team and my main tasks are:
- analisys and study of institutional communication contents;
- realization of marketing documentation (products brochure, institutional brochure, owner’s manual, promotional documentation) addressed to end users and wholesalers;
- planning of on-line and off-line communication actions to acquire new customers and to keep customers loyal;
- Inbound Marketing;
- technical bulletins;
- newsletters;
- management of the Italian web site;
- European marketing team and local PR agency management to organize events, congresses and fairs;
- Marketing Plan;
- Ministry of Health’s Medical Devices Database management;
- recall action team coordination;
- superintendence of the observance of the European Law of Medical Devices of all our products documentation.

Employed by Salumificio San Carlo S.p.a., part of Fratelli Beretta Group one of Italy's most important companies in the food industry. My main responsability was to define and implement the merchandising startegy. My main tasks and responsibilities:
- negotiation of the contracts (national and international)
- definition of the price list together with the margins
- develop promotional planning
- preparation of the products catalogue
- management of the forecast
- fairs organization
- management of Take Away activities with agencies

Employed as Category Manager in DS Smith Ltd, multinational company leader in the wholesaler distribution of office supplies, since the start-up and I could experience all the difficulties of this project. I've managed the definition process of product catalogue and I’ve been responsible of a few categories (furniture, facilities management, writing instruments and accessories for a total of around 4000 sku’s and 80 vendors) and my main tasks were:
- select suppliers, negotiate price lists, contracts, agree the marketing contributions and arrange promotions
- choose and modify the products assortment and the definition of the price list for the retail together with the margins;
- management of the forecast;
- monitoring sales results and proposing corrective actions;
- creation of the end users’ promotional activities and of the marketing tools for the retail;
- realization of annual products catalogue and promotional brochures;
- Marketing Plan;
- management of buying terms and conditions based on Headquarter guidelines;
- competitors analysis.

Bindi is a leader in the Italian market and it is one of the top food service companies on Europe. Initially I was Product Manager of Private Label and afterwards as Channel Manager. My main tasks and responsibilities were:
- reasearch and develop new products and add new features to existing products
- manage the positioning of existing brands
- competitors analysis
- develop product strategies and promotional planning
- forecast products' successes based on sales figures, feedback, and other survey reports
- carry out pricing and profitability analyses
- managing the definition process of product catalogue