Patrizia Ceccaccio

Management of pricing initiatives with the respect of legal restrictions within the country and company policy, supporting marketing department in structuring the initiatives (studying different scenarios with the support of dedicated financial models, evaluating the impact on financials and volume growth); coordinating marketing and operation department to launch the approved proposals. Monitoring the performance of the launched initiatives
Develop business case to evaluate the impact of new customers acquisition and promo (supporting sales force and business development team)
Forecasting and performance analysis (regional and country level) to drive the yearly planning. Provide ad hoc analysis on financials, drivers (volume trends by product, channel and geographic area); evaluating risks and opportunities for the initiatives in the pipeline
P&L items analysis (actual vs. Prior Year/Budget) and Opex variance explanations to budget and forecast
Monthly, yearly Reporting to Regional teams and Finance Director.

Forecasting and year Planning (leading process and supporting sales force to fix the target);
Variance analysis (actual vs. Prior Year/Budget) on P&L items and providing variance explanations together with accounting team;
Forecasting and management of performance incentives to customers with respect of the contract clauses;
Providing ad hoc analysis on financials, drivers by country (trends by product, by customer and merchant category); evaluating risks and opportunities for new business initiatives ;
Reporting.

Customer Retention and Customer Satisfaction analysis on the Italian banking customers with special focus on Small business, Small Corporate, Individuals.
Benchmarking between several major Italian Banks on their commercial performance.
Survey on the on line banking customer behaviour in collaboration with Eurisko (Marketing Research Institute)
Survey on the Italian banking branches network focused on i) the description of the actual features of the existing net (branch layout; operative models); ii) guidelines for the net restructuring.

Costs analysis
Guaranteeing consistency in the reported figures
Profitability analysis on the main customers
P&L accounting
Cash Flow Analysis
Budgeting and forecasting, variance analysis on P&L items
10 years business planning in collaboration with Bain consulting firm.
Reporting

Sales planning, fixing the yearly target turnover per dealer
Monitoring the actual performances, variance analysis with a special focus on: units variance, inventory t.o. per dealer, profitability analysis per dealer
Market analysis (sales benchmarking with other European competitors )
Reporting