I'm an art director with broad experience in different design fields, from ADV/Graphic design to web design and packaging, I work as freelance graphic designer and creative director in "St.Francis Design Communication", my own design firm.
Actually working on different projects: for an international tobacco company; on the launch of a new online fashion magazine; for an international fashion designer corporate identity and website; on the brand architecture (positioning statement, naming, brand identity, communication system) of a start-up fashion firm.
Last international projects:
2005
Lacoste worldwide: art direction and design of the "catalogue leathergoods accessories 2005".
2006
Grohe Italy: Project of a Catalogue for Premium Taps designed by Porsche Design.
2007
Tetra Pak worldwide: B/B packaging and btl items, in collaboration with Business Press Spa.
2007
Luxe.tv: Design of the event stationery (Italy Luxe.tv bringing out).
2008
Project of the new logotype "Granfoulard Bassetti" for the american brand agency Landor (Milan, italy).
2001 - 2002Senior Graphic Designer at Landor Italy
(Design industry)
2008 - Free-lance
Designer of the logo "Grandfoulard Bassetti".
2001 – 2002 (1 year)- Employee
Designer of the logo and the corporate identity for the italian banking group "Capitalia".
Designer of the logo and corporate identity for the swiss casinò "Casinò di Lugano".
Designer of the logo and the corporate identity for the italian web bank "Banca Primavera".
I worked in team on different projects: for the fashion factory "Ermenegildo Zegna" (packaging design), the prestigious hotel "Hassler" in Rome (packaging design), the web bank "Banca Primavera" (corporate design).
2000 - 2001Art Director at Lorenzo Marini (ICP ADV Agencies)
(Marketing and Advertising industry)
2000 – 2001 (1 year)
Designer of the logo, the corporate identity and catalogues for the american sofa line "Italsofa" of the italian sofa firm "Natuzzi".
Designer of the logo and corporate identity for the bank "Private Banking Credito Italiano".
Designer of the catalogue for the italian tour operator "Valtur".
Art Director for the italian tour operator "Valtur" adv print work.
I worked on different other projects: for the bank service "Pioneer Investments" (brochures design), the italian blood donor society "Avis" (adv proposals), the american sofa line "Italsofa" (adv proposals) of the italian brand "Natuzzi".
1999 - 2000Art Director at Republic Italy (Publicis Group)
(Marketing and Advertising industry)
January 1999 – December 2000 (2 years)
I worked in team as art director on different adv print works for:
the mobile factory "Panasonic UK" (outdoor),
the food factory "STAR" (print work),
children food brand "Mellin" (print work),
the oil factory "Monin" (print work and outdoor),
the energetic drinks factory "Santàl" (print work),
the medical products "Caltrate" (print work),
the wine factory "Zonin" (print work).
1998 - 1999Graphic Designer at Heinz Waibl (Studio Signo)
(Design industry)
1998 – 1999 (1 year)
I worked in team with Heinz Waibl as graphic designer on different projects for:
the jewelry designer book "James Rivière",
the Florence garbage collection factory "Quadrifoglio", (corporate design)
the international paper group "Cartoinvest", (corporate design)
the museum "Museo Archeologico di Chieti", (corporate design)
the oil/petrol company "Tamoil", (corporate design restyling proposals)
the electrical device factory "Bticino". (corporate design restyling proposals)
1998 - 1998Placement as Art Director junior at Publicis Italy
(Marketing and Advertising industry)
January 1998 – March 1998 ( 3 months)
I worked with Publicis creative team as junior art director on ADV campaign for: Garnier Paris.
Placement as Graphic Designer junior at Armando&Maurizio Milani, Milan NY
(Design industry)
May 1997 – July 1997 ( 3 months)
I worked in team with Armando Milani as junior graphic designer on projects for: Cassina, (FRAU group).