2004 - 2009Direct responsibility on sales volume and profit goals.
- knowing competitive issues of the staffing market;
- developing market segmentation strategies;
- budgeting, financial forecasting and analysing kpi per branch (30 branches);
- defining quarterly sales plans per area/branch/Client;
- using customer profiling (DBM) to improve prospect acquisition & customer retention;
- developing direct marketing plans;
- being assigned to large, complex, strategic or tactically important, named accounts;
- defining pricing guidelines & cross selling actions to improve customer profitability;
- coaching & developing HR (100 HR)
- training entry level company HR