Marco A.

Consigliere d'amministrazione e socio

Reports to the MetaSystem Group President and CEO.
In charge of:
- Full Commercial P&L
- Strategy and Business planning.
- Budgeting process.
- Portfolio management
- Merge & Acquisitions valuation.
- Business and Competitive Intelligence.
- Marketing Communication and training
- Product management

Reports to the President of the MetaSystem Group and member of the Board of Directors.

Reports to the ABB SACE General Manager and member of the Board of Directors.
Strategic and Business planning. Budgeting process.
Portfolio management, Merge & Acquisitions valuation.
Market segmentation.
Business Development.
Business and Competitive Intelligence.
Marketing Communication and training
Marketing Softwares.

Reports to the Business Unit President and member of the management team.
Functional responsibility of the 4 export managers and 3 marketing managers.
Responsible of the: Budget process with the BU controller, Strategy, Business planning from P&L targets to R&D roadmap thru Supply management strategies (migration to Low Cost Countries, merge and acquisitions, market segmentation (i.e. Critical Power, Marine, Oil & Gas. Traction…).

Reports to the Managing Director being a member of the Executive Committee.
Build up a team of 7 professionals.
Responsible of the: Marketing Committee (functional report of 16 people), strategic and marketing plan, marketing coordination, Market & Customer Knowledge process, market segmentation, portfolio, partnership and acquisition activities.
Successfully carried out the following projects: Market & Customer Knowledge database, Micro and Geo Marketing, specific action plans by segment (i.e. Water & Waste Water, Marine, Energy Saving, Multi-utilities, Oil & Gas….), Marketing and Competitive Intelligence.
Business Development with generation of partnerships to develop new markets (i.e. Microsoft and IBM for Home Automation).

Managing Director of “The first European Electrical Installation portal”, founded by ABB, Legrand/Bticino, Nexans, Osram, Philips Lighting, Pirelli e Schneider Electric.
Reports to the holding CEO in Geneva, member of management team, build up team of 5 people.
Coordination of the country Executive Committee (7 shareholder’s managing directors) and of the Marketing Committee (marketing & sales managers of all partners).
Responsible of the: full P&L, sales activities to acquire new partners, controlling and administration. Business value 1ml$.
Legal entity incorporated in Italy July 2001, hired all the team within October 2001.
Main achievements: November 2001 acquired the first European partner (VIMAR SpA). 90% of the electrical distributors in the portal.
Go-Live September 2002.
End 2002 restructuring completed with cut of the Mktg & Sales Director.
Portal results at end of March 2004 -> 4 additional manufacturer partners, 17.000 registered users and more than 600 subscribers, 250,000 pages viewed/month.

Business responsible for sales and profitability.
Reports to Marketing & Sales Director, 7 people in the team.
Completed restructuring and reorganization of the business structure.
Functional responsibility of 26 salesmen.
Business value: 60 ml$ (+5% vs. 1999). EBIT increase 32%.
Maintained high market share (45-50%) with profitability improvement.

Sales Manager business OEMs (machine builders).
Business responsible for sales and profitability.
Reports to Marketing & Sales Director, 8 people in the team.
Completed restructuring and reorganization of the business structure.
Increased number of salesmen on field from 11 to 20 (functional responsibility).
Business value: 24 ml$. 15% revenues increase every year and 21% EBIT increase.
Proposed and approved 5 years development plan to increase market share from 2 to 7%. All the targets have been achieved.
Key Account Manager of York Corporation and Elfi Cold within the Business Area “International Customer Coordination Team”.
Signed deal with York International, revenues from 3,3 to 5,5 ml$
Team Leader of the Business Area “Market Segmentation” project for Europe and North America (17 countries involved).

Marketing Manager (Apr 97 – Mar 98) Low Voltage Control products
Reports to Local Business Unit Director, manages 8 product managers.
Business value: 25 ml$, contribution margin increase 4%.
Reorganized the internal organization with 2 new product managers.
Started segmentation activity.
Built up Sales contest for salesmen and agent (still active after 10 years).
Management of relationship with the production units in Belgium, Finland, France, Germany and Sweden.

Product Manager (Apr 95 – Mar 97) low voltage contactors and thermal relays
Reports to the Marketing Manager, manages a product specialist.
Business value: from 7,8 to 9,2 ml$ (CAGR 8%) 6% increase of the contribution margin.
360° management of the marketing mix including transfer prices negotiation with production units.

Export product manager high and medium voltage protective relays and low voltage bar-shaft contactors.
Reports to the Managing Director.
Business value: 2,5 ml$ (+18%)
Responsible of: Italian agents and main big accounts, new export markets.

Salesman mobile gas detectors. Business value: 0,5 ml$