Marco A Tenconi

I'm working as a consultant in SeatPG on a new Small and Medium Enterprises web & mobile offer.
I'm in charge for:
- product features definition
- production process development
- target identification
- pre-sales activity
- client management
- project management

Reporting directly to the General Manager, I was responsible for OneKey, Italian medical database, both in terms of product development, as well as department activities management. Main activities:
• to set and to implement product strategy: pricing structure for new clients or contract renewals; communication and selling points definition; new product features and value added information creation
• to manage main Clients’ contracts and to meet Service Level Agreement requirements
• to boost and to optimize Clients CRM activities (target & coverage analysis, call plan, etc)
• pre-sales activity for main prospect Clients and contract negotiation or renewal
• department costs control
• coordination with the International HQ in order to share best practices and to align selling points
• HR activity such as team sizing, new employees selection, personal target definition and monitoring. Number of managed employees: 22

From 2005 to 2008 I was Responsible for Data Privacy management both for Client activities and Company’s duties (i.e. D.P.S. management)

I managed the Help Desk, composed by 25 operators and Pharbase departments, a pharmaceutical database maintained by around 18 operators. Main activities:
• strategy definition and implemantation
• department structure and procedures optimization
• project management and costs control
• HR activity like team sizing, personal target definition and monitoring

I also managed the Italian project aimed to transfer part of Italian activities to both Indian and Polish Dedrite branches.

I have been responsible for the management of the business relationships with several pharmaceutical companies: I had to plan, to develop and to control all the activities (tech. development, helpdesk support, DB maintenance, …) within Dendrite’s departments in order to meet the terms of each contract. Moreover, I had to understand/foresee Client’s needs and evaluate business development solutions in order to grant both stability in the partnership and a continuous growth of the generated income. The role contained both elements of technological/development knowledge and commercial activity

I was in charge for the mass market and collectibles categories. I’ve analyzed the markets of several products in the national market identifying the most potential ones in terms of potential growth and profitability, deciding accordingly the structure of the team and the marketing strategies/priorities to be adopted (online and offline advertising, trade shows and PR activity).
The team I managed has been able to increase significantly the demand of the products we were managing granting a strong increase both in the numbers of sold item and in the revenues generated.

I’ve created and consolidated a team able to reduce the cost per acquisition of new users to 1/10 of the previous costs and significantly increased the number of new users acquired per month (best result among all the European eBay markets). I also established strong partnerships with all the major players in the Italian internet market, creating a solid reputation for the Brand.