Luigi Morva

Here following my career path:

Promosso a TRADE MARKETING DIRECTOR ITALIA.
A capo della Direzione Trade Marketing del Gruppo con il compito di gestire un team di n. 36 persone e con l’obiettivo di gestire le seguenti competenze sui 3 Canali Distributivi del Gruppo (On-Premise, Off Premise e Strategic Account): Brand Planning & Positioning, Portfoglio Strategy and Planning, Channel Strategy & Customer Segmentation, Channel Activation & Category Management, Strategic & Integrated Communication.

October 2007 – Jan. 2009
REGIONAL SALES DIRECTOR OOH Channel at Birra Peroni (SAB Miller Group)
Helding the position of Regional Sales Director for the OOH/ON Premise Channel, with the role of developing Company Brand in a very key area for Company Business.


March 2006 – September 2007 (1 year 8 months)
DMA MANAGER OOH & MT SARDINIA at Birra Peroni (SAB Miller Group)
The only one DMA Manager in Italy in managing both distribution channel, in order to develop Company Business in the higher beer per capita consumption Region in Italy. I held this position for 1 year and half.



September 2003 – February 2006 (2 years 6 months)
PROJECT LEADER at Birra Peroni (SAB Miller Group)
In september 2003 Sab Miller (which owned Birra Peroni some months before) gave me the responsibility to roll-out in the Italian market the most International Brand of the Company: Miller.



February 1993 – September 2003 (10 years and 8 months) in Anheuser Busch
COUNTRY MANAGER ITALY at Anheuser-Busch
My last position in A-B (held during the last 3 years) has been Country Manager Italy, beeing Responsible for the Italian Branch.

I spent 10 years of my career life in A-B. I has been part of that team who rolled-out the Bud (Budweiser) Brand in Italy.
In 10 years time I have worked in Sales, Marketing and Trade Marketing departments and collecting experience in n. 3 different Country: FRANCE (MARKETING MANAGER Continental Europe), UK (PROJECT LEADER Bud Town and 6vs6 Outlet World Soccer Tournament) and ITALY.

During these years the recognition of the Brand Bud raise up more then expected, this thanks to innovative marketing program and impactfull tools: i.e. Bud has been the first company in Italy in airing an advetising campain based on animating cartoon (the famous Ants spot followed by the Anteater), and the first beverage company in using alternative and innovative media: show-bus.