Lorenzo Megoli

Coordinating a team of six people, I'm responsible for sales planning - targets, seasonality and sell in sales measures definition - and distribution - pipeline management from order to delivery at dealership.

CRM and online marketing manager
I'm responsible for all projects in the area of CRM, lead management, customer loyalty and online marketing for the Audi brand.

Product Manager, Genuine Accessories Manager
I manage every sales and marketing activity in order to promote and commercialize Audi genuine accessories both to the dealers network (B2B) and to final customers (B2C). I prepare, implement and monitor annual sales&marketing plan and budget; develop associated business activity and additional products sales.

Product Manager junior, A6 and A8 models

I managed the models positioning in the Italian market in terms of price and features (standard and optional equipments) and had responsibilities for new model market launch (S6, A6 allroad quattro); market share and sales trend analysis, competitors and SWOT analysis, marketing initiatives conception in order to support sales; direct contact with our HQ (Ingolstadt); project management

Marketing service intern

I first started in the Volkswagen Group as an intern. I worked on the Service Partners network, facing the low loyalty rate. I identified a new approach to customers with older cars which brought to a new CRM initiative.

Pr and artistic direction

During my studies I worked as pr for a local events and pr agency. For more than 5 years, I managed public relations for some well-known clubs in town. I organized public parties, taking care of promotion and personnel hiring.