Laura De Benedetto

FROM OCT 06 – Social Advertising Marketing Manager: responsible for the worldwide launch of friend$, a web-advertising program based on Google AdSense for Dada.net social network users.
MAY/SEPT 06 –Community Manager (3 resources): scouting of third parts to enrich Dada.net platform with quality contents (video, blog, etc).
SEPT 05-APR 06 – Co-marketing activities (3 resources) for the dating service in charge with the first party (Milano 11-04-06) organized with Nomination and Play Radio.

FROM MAY 04 - In charge with the Italian launch of Windows XP Media Center Edition (WMC), a new category between Consumer Electronics and Information Technology. Activities focused on communication (PR) and co-marketing interface with hardware (i.e. CDC, HP, Olidata, Samsung) and services (i.e. Banca MPS, RossoAlice) partners to successfully introduce the new category. Coordination of the Xmas promotion campaign on distribution channels. Recruiting of third part (domotic and entertainment contents). Coordination of WMC participation to Intel Fair (in ABB Sace, BTicino and Sistema Casa stands). Windowsmarkeplace.com Italian launch responsible (Start Something campaign).
JAN APR 04 – Responsible of Open Apps project, focusing on internal and external relations to develop portals for no-profit associations, teachers and public organizations. Responsible for the Italian deployment of a worldwide Customer Satisfaction initiative.

She created the Marketing Communications division in the Oracle partner consulting firm. She built relations with clients, prospect, partners, universities and media. Responsible for lead generation process, arranging presentation and coordinating the offering to Oracle E-Business Suite Special Edition prospects.

JUL 01 / AUG 02 - Identified opportunities contacting Financial Services clients and prospects and coordinated presentations with sector and service line resources. Interface with strategic partner (Oracle, Sap, Sas and Siebel) to identify joint opportunities.
SEPT 00/JUN 01 Increased Insurance division external visibility with articles, conferences, etc. Italian coordinator of the Special Report on Financial Services 2001 (about 100 managers contacted).

Organized Business Conferences. Activities: marketing analysis for choosing topics (finance, marketing, I.T., logistics), inviting speakers (managers, consultants, professors, journalists) and researching sponsorships.