Jacopo Gosetti

Member of research project which aims to protect the area's cultural heritage of Parma, Reggio Emilia, Modena, Bologna, Mantova.

I was in charge of the following activities:
- active presence on the main social networks
- finding new potential clients
- active presence at the meetings with buyers and marketing managers of companies interested in improving merchandising activity
- developing thematic offers for defined targets
- researching and evaluating new promotional activities and new business opportunities.

I was primarily in charge to find new potential customers for the company through internet tools. I was in charge to care the relationships with the suppliers in order to achieve profitable business processes. I was also involved in the promotion of the brand Ecoskin and related products through direct mail marketing, blogging and advertisement on specific website. Lastly I was involved in the brand building project in order to improve the brand Ecoskin through the realisation of a fitting brand pay-off.

Organization of an open day for the company to show to the different stakeholders how the company operates. The organization included three phases: the development of layout, contents and promotional items, the management of the event in progress and the delivery of an executive summary and photos to journalists.

I was involved in the following activities: improvement of the website popularity through the link swapping, research of keywords for the TSM website, website payper click monitoring, researches of potential customers, improvement of the website contents and direct mail marketing.