FRANCESCO MASON

Proactive Business Development and Existing Client Management.
Responsible for analysing and managing clients’ digital media requirements, as well as ensuring the campaign performance in order to maximise acquisition and ROI.
Reliability and customer satisfaction have always been my most important goals. Obviously they also represent the hardest challenge to face.
Duties: proposal generation, presentation and consultation with clients, co-ordinating campaigns between clients and internal teams, improving clients’ advertising campaigns, reporting on and analysing campaign performance.
Online marketing knowledge: PPC, SEO, Email, Affiliates, Display, Lead generation, Social Media.

Direct experience in unconventional online projects, from digital and interactive to viral ones.
Strategic planning and day-to-day management of seeding distribution campaigns in partnership with GoViral, leading European player in user driven marketing.
Main clients I have worked with: SanPellegrino, Microsoft, P&G, Nike, Gillette, Herbal Essences, Swiffer, Betfair, Divani&Divani by Natuzzi, L'Oreal Lancôme, Renault.
Blogger at Ebolaindustries.com, posting about unconventional advertising, viral videos and a lot more cool stuff!