Elena Giffoni

I am a PR and communications specialist consultant. I provide PR and media relations consultancy for brands in various fields. I develop new business, develope and implement PR strategic plans, key media relations through traditional and new media, manage and organise events.

In 2010 I edited the book "Donne di Business" developed from a project of H2biz, the first Italian business hub. The book focus on 70 interviews to business women and was presented in Milan and Naples in November 2010: http://www.h2biz.eu/libro-donne-di-business/ .

In 2006 I have start up Hotwire Italy where I was responsible for the Italian office where I provided strategic counsel for companies such as BlackBerry, Belkin, Jajah, Nielsen Online and other brands. Before joining Hotwire, I was responsible for technology clients at Ketchum where I managed campaigns for Kodak, ViaMichelin, IBM and AVIS Rent a Car. Previously, at PDC, I was part of the technology division, managing clients such as Check Point S., and at Brodeur-Image Time I acted for IBM, Olivetti and Adobe System. I was born in Brussels and came to Italy more than 20 years ago. I took a certificate in Communications at the IED and followed the Arts and Communications course at DAMS at the Bologna University.

I have start up Hotwire Italy where I was responsible for the Italian office where I provided strategic counsel for companies such as BlackBerry, Belkin, Novarra, Acision, Jajah, Nielsen Online, ALK and other brands.