Diego Biasi

I was a journalist for 10 years in business, healthcare, technology. Editor-in-chief for technology publications. Specialized in start-up projects for new magazines.

I "crossed the fence" in 1990 to create the communications agency Business Press S.p.A. with my partners Marta Conterio and Paolo Bonizzi, leading it from a zero-money, zero-customer start-up to a top-10 PR and Marketing Communications agency in Italy with a team of 40+ people in Milan and Rome.

My job is helping companies in (re-)positioning their brand values in the Italian market. In the last 15 years I worked for Apple Computer, Altavista, Atos Origin, Computer Associates, Digital Equipment, GE Information Systems, Kodak, LG, Lucent Technologies, Mediamarket (Mediaworld and Saturn), Océ, Philips, Palm, Sandisk, Sca, SGI, ShellGas, Telecom Italia, Tetra Pak, TomTom, Verizon Business and many others.

I am Chairman of Worldcom EMEA at Worldcom PR Group ( www.worldcomgroup.com ), the leading network of independent PR agencies worldwide with some 100 agencies in 133 cities.

I'm also Board Director of Assorel ( www.assorel.it ), the Italian Association of Public Relations Agencies.

In my freetime I lecture about "Communications on the Internet" in the Public Relations Faculty at IULM University in Milan and Feltre.

My specialties:

Aligning communications strategy with the customers' business objectives - it doesn't happen automatically !