Thierry De Marre

Responsibility: generate and increase profit from search engine traffic across all markets and sites owned by Unibet.
• Development of global SEO strategy and roadmap
• Guiding the SEO team with the implementation of the SEO strategy and vision
• Recruitment of adequate in-house SEO managers and resources
• Definition of relevant SEO KPIs, implementation of measurement tools, reporting, analysis and relative decision making
• Creation of Business cases for obtainment of budgets
• Selection of third party partners, negotiation of contracts, relationship management
• Promotion of an SEO-aware culture within the company
Implementation of Technical SEO improvements
• Writing technical specifications, estimating resulting ROI, motivating and pushing priority with stakeholders
• Providing technical SEO training to the developers to improve the in-house SEO knowledge
• Testing of SEO improvements before and after their release
• Monitoring of SEO compliance on Unibet's sites to resolve possible issues ASAP
Management of Content-related SEO aspects
• Keyword research per market and language in collaboration with native speakers
• Organisation of "Writing for the Web" workshops for in-house content writers and follow up
• Ad-hoc SEO advice for in-house content writers
Marketing, Link building and Social Media aspects of SEO
• Project management of numerous link building programs, from directory submission to link baiting
• One-on-one instruction to local marketers for link acquisition in their market
• Development with an external partner of an online tool that streamlines the SEO aspects of PR distribution
• Guiding of the implementation of a global Social Media strategy

Help with set up of Italian office for Betting License
• In 2007 I have actively collaborated with the teams for the administrative work to open a new office in Italy, setting up accounts, partnerships and acquiring a Betting License.

Successes obtained at Unibet
2006 Set up external partnerships while laying the foundations for a solid long term SEO plan
2007 Pushed through very drastic changes in Unibet’s architecture, focus on brand and local SEO
2008 Increase by 185% of SEO traffic, reducing considerably affiliation costs
2009 Increase by 100% of SEO traffic
2010 Forecasted a 200% increase of revenue from SEO: on target to date

Some rankings achieved for Unibet (may fluctuate, updated on 24 May 2010)
France : Paris en ligne (nr. 1)
Spain : Apuestas (nr.7)
Netherlands : Bingo online (nr. 2)

France : Paris sportif (nr. 3)
Romania : Cazinou (nr.1)
Spain: Apuestas online (nr.4)

Latvia : Poker online (nr. 4)
Lithuania : Kazino (nr.2)
Norway : Odds (nr. 1)

Finland : Vedonlyönti (nr. 1)
Belgium : Online casino (nr.2)
Sweden : Casino (nr. 10)

Responsible for increasing the search engine traffic
• Implementation of technical improvements on the website in PHP
• Optimization of existing content and creation of new content in French, Dutch and English
• Link building (submission to directories and link partnerships)

Successes obtained at Mrbookmaker
Thanks to the flexible organization and the possibility to do all the work myself, I managed to obtain very good results in about 6 months, most notoriously ranking in top 2 for both “parier” and “wedden”, French and Dutch equivalents of the word Betting. I also managed to generate a very long tail, which generated a very high visibility for MrBookmaker.

• Delivery of SEO Audits
• SEO consultancy
• In-house training
• Creation of websites for affiliation purposes (today abandoned due to lack of time and resources)

Successes obtained during my Independent SEO activities
Through word-of-mouth I obtained enough clients to generate a fluctuating but sufficient income.

• Implementation of technical improvements on the website in ColdFusion
• Optimization of existing content and creation of new content in French, Dutch and English
• Link building (submission to directories and link partnerships)

Successes obtained at Ineas Insurances:
TOP 4 ranking in French and Dutch for “car insurance” and related long tail keywords. Because of the good results obtained at Ineas, they were one of my first clients when starting my Independent SEO activities (next professional experience).

Responsible for the implementation of the SEO program for over 20 clients
• Creation of content
• Submission to directories
• SEO Consultancy by mail, phone and on-site

Successes obtained at 1ere-position
At 1ere-position I worked for large clients like Renault, France Telecom and Eiffage Immobilier, The biggest success for me was to start working in the online business, as was my dream.

Responsible for the customer satisfaction in Belgium
• Programming mobile devices for new customers
• Providing assistance to customers in case of problems

Successes obtained at Dolphin Telecom
Being the only responsible for the customer satisfaction in Belgium, I learnt to put myself in the place of the customer. What I also learnt here, is to never give up and always keep fighting for a solution, even in the toughest situations.