Renato Gelforte

Roger was established in 1998 by Renato Gelforte and Daniela Rossi. Both founders had gained experience into publishing and comunication environment. Renato Gelforte has been operating in publishing and I.T. companies, while Daniela Rossi has been working in several advertisement and direct marketing agencies.

My task was to define the editorials lines and the fulfilment of the trade journal PC_Family. I led the first 16 issues of the magazine that means handling of contents, leading editors and journalists, investigating the trend-market, respecting the schedule. During that period I participated to two web-portals projects.

IDG is a multi-billion dollar company with more than 13,000 employees worldwide. Today, IDG is the largest technology media, event management, and research company in the world, reaching more than 140 million technology buyers in 85 countries

During my period of work in IDG Italy I personally developed and managed several events for the IT market: MacWorld, WindowsWorld, TeleComNet (IDC)

Gruppo Editoriale Jce, was one of the major player in trade publishing industry in Italy during last 20 years. Recently part of the activity were inglobated by "IL SOLE 24 ORE BUSINESS MEDIA S.r.l.".

In 1988, I started as editor then I became editor in chief of Applicando (a trade journal devoted to Macintosh) and for the last two years I was the director of several magazines: Chip, Italia Publishers, Future Office ...
As director of the group, my task was to define the editorials lines and the publishing policies of the computer science division.
During that period I supervised the publishing of "CHIP" magazine (a monthly issue devoted to PCs environments, published under Vogel Verlag licence) and others IT magazines: Applicando, Italia_Publishers, Future_Office and other minor issues of media-mix products (CD+papers). I also managed the project of one of the first full digital and real-time published magazine during the SMAU fair)
During that period, between six and ten editors in chief have worked under my dependencies.