Paolo Puleio

Country Manager for the Italian branch of Mediaprisme Group, a French owner pan-European direct marketing company, with offices in seven countries.

From the outset, Mediaprisme has developed a qualitative approach to the list broking business, with a strong emphasis on long-term customer relationship, through exclusive lists management and full support for B-to-C and B-to-B campaigns.

European coverage enables Mediaprisme to meet the demanding requirements of international direct-marketing operations. It also offers Mediaprisme a permanent monitoring of the existing lists, on both qualitative and quantitative aspects, enhancing the understanding of the market and its evolutions.

The company (from 2001 to 2005 part of Claritas European Group)is a leading supplier of consumer lifestyle data and analytical services for improved CRM. The activities are oriented to help clients to find customers and to retain them, identifying, profiling and targeting the best customers using precise consumer information.
The company is market leader for:
Precision marketing: direct marketing, database marketing, data mining and geo-demographic marketing; Lifestyle data acquisition; Customer value measurement; List Rental.

Main duties:
- Business development _ Italy: getting new customers and increase the loyalty of old customers
- Management of the relationship with agents, brokers and customers
- Responsible of the junior account and technical dept. development (Responsible of the new employees training)
- Responsible of new customer acquisition
- Management of the analysis on the prospect

Direct Marketing Strategy and Planning:
- Management of Db clients;
- Customer acquisition;
- Customer fidelization;
- Analysis and reporting;
- Responsible for an internal Call center;
- Market researchs.