Lorenzo Brufani

PROFESSIONAL BACKGROUND (OVERVIEW)

10-Year PR International Networks Experience: Corporate & Mktg Communication Senior Consultant for Rome/Milan-based PR Networks: Burson-Marsteller, Ketchum and Cohn & Wolfe.

Founder and Managing Director of Competence: indipendent consulting agency in Mktg & Corporate Communication. 4-professional agency strategically located in dowtown Milan door-to-door with Young&Rubicam Brands Headquarter.

Head of Media Relations of Borsa Italiana Group (Italian Stock Exchange): team leader of a six-professionals coordinating corporate media relations with key Italian and International financial journalists: press releases, media events, etc.

Corporate Director & Board Member at Cohn & Wolfe Milan PR Agency (WPP Group): direct reporting to CEO with full independence on budget and contract management, coordination of ten professionals (C&W Corporate Division), design & implementation of yearly communication plans and/or one-shot PR events to support marketing reputation and/or corporate visibility for more than 40 clients: multinationals, Italian companies and institutional bodies acting in different markets: B2B, entertainment, insurance, food & beverage, IT and legal.

New Business Development Director at Cohn & Wolfe Milan PR Agency. This position requested proactive business development plan design, alliances building management and co-mktg actions set-up with potential/lost clients and with other communication agencies, inside and outside WPP Group.

Corporate & Mktg Communication “Coach” at Sole24ore Business School. Trainings and Business Games, Masters and Specilazation Courses for attending senior managers, junior professionals and just-graduated students.

Professional skills in communications:

Strategic Consulting & Coaching: brand positioning and MD/CEO’s advisory

Issue management: crisis communication and preparedness plans

Media Relations: media strategy, press tools and events (B2C e B2B)

School Campaigns: edutainment projects design and management

Events Generation: press conferences, parties, trade presentations, road shows

Internal Communication: employee’s satisfaction audits & team building actions

Mktg/Comm. Trainings: media relations, PR plans, events, crisis, branding, etc.

Alliances & co-mktg building: biz partnership, OLs, Universities, NGOs, etc.

Corporate Identity: new logos & pay-off creation, brochures, web sites, etc.

Promotions & Sponsorship: contents and partners management, media support

Media Intelligence & Evalutiation: competitive researches, coverage analysis

Speaking Platforms: evaluation and/or workshops, round tables, forum

Multimedia: Video News Release & CD Card, press room on line, e-card, etc.

EDUCATION

1994-1995: Post-graduate Course in Journalism, European School of Rome

Since 1994: Free-lance Journalist (Member of the Italian Press Association)

1993: Master’s Degree in Export Management - Italian Foreign Trade Institute

1987-1992: Undergraduate Degree - Summa Cum Laude - in Political Sciences/Corporate Relations from the LUISS International University, Rome

E-mail: brufani@competencecommunication.com – www.competencecommunication.com