Laurent Malek

LM Marketing Group expertise:

LM Marketing Group is led by Laurent Malek who provides consulting and services in:
- Media & Entertainment: Animation, Videogames, Publishing, Licensing, Branded Entertainment, Intellectual Property development
- Broadcasting: Brand positionning, pay TV deals negotiation, launch & management of new TV channels, R&D, Graphics Package, Dubbing, recruiting and HR
- Consumer brands: Laurent Malek created and is coordinating a network of selected professionals with expertise in brand creativity, sports marketing, GDO, Research, CRM, PR, Media, Events, Search marketing, Promotions, Sales Force training

The Digital Bros Group operates in the sector of digital gaming entertainment and is one of the first European players to offer a complete range of products that takes in videogame distribution, publishing, online gaming.The Company has been listed on the Italian Stock Exchange since October 2000.
Game Media Networks has been created in Sept 2005, with the objective to develop and distribute digital game entertainment contents for online, TV and mobile.
. Create and develop new media activities for the Digital Bros Group
. Create and develop an Online Multiplayer game portal for the European market: www.gametribe.com
. Set up the European organisation at corporate and local levels
. Develop and negotiate strategic partnerships at country levels for GMN, ie. Joint Venture with RCS Media Group in Italy:RCSDB Games, www.Fueps.com
. Sit on board of directors of RCSDB Games

Responsible for both Disney Channel Italia (Pay Tv) and Disney’s branded slots on Free tv (Rai) with Disney Club Production. Covering Italy and East med region: Turkey/ Greece and Israel
. Increased Disney Channel subscriber base from 100K to over 3 million
. Renegotiated carriage deals with Telepiu and Sky platforms
. From loss making company, reached significant O/I in FY ‘05
. Controlled 50 direct heads and over 100 collaborators
. Coached Marketing Director and Finance Director to higher positions
. Launched Disney Channel+1, Toon Disney and Playhouse Disney
. Created the first Disney Channel magazine in the world
. Became the leading most viewed kids channel on the whole population and platform (Audistar 02, 03, 04, 05).

Coordinated all Disney divisions to harmonize all marketing activities at the territorial level
. Exploited all business synergy opportunities to maximize revenues and O/I.

Joined the start up of the channel in Nov 96, together with MD and Programming director to form the Management Team
. Launched the second channel in Europe DC France in March 1997
. Created, led and trained marketing team of 10
. Implemented marketing strategies that enabled the channel to exceed its subs objectives every year to reach over 1 million subs in Dec 1999
. Achieved the leading position in terms of viewing on all kids targerts and parents (Audicabsat 1999).

Marlboro Classics was the main worldwide trademark license for the Philip Morris group. MC was licensed in the menswear, footwear, luggage and watch industries

. Worked in close collaboration with the Marzotto group to increase sales in Europe to reach over USD $ 300 million retail
. Launched distribution in the main European markets with a distribution strategy of Exclusive shops, Shop within shops and retail independent outlets
. Managed importers and agents and agencies (Media/PR/ Architects/Merchandising)

Supervised a marketing team of 5 and reported to Marketing Director
. Created commercials and print campaigns for all major international brands (Marlboro/ Merit/ Chesterfield) for all the regions
. Controlled a production advertising budget of USD $ 20 million