Joanne Reynolds

Responsible for promoting the activities of 77Agency in the UK through the press, events and online activities.

The 77Academy is an innovative new media training and recruitment programme aimed at addressing the shortage of skilled marketers in the new media industry. Selected candidates receive 10 weeks of intensive, practical training in digital marketing & are assisted in finding employment within the industry.

I'm involved in a range of activities relating to the 77Academy programme including the initial selection of candidates, training, developing relationships with partner companies and placing candidates in relevant positions within the new media industry.

Managed on-line marketing campaigns for international clients:
- Search marketing across all major engines
- Media buying
- Performance marketing
- Competitor analysis
- Development and optimisation of creative and content.

Freelance project with start-up company working within the wellness industry, involving:

- Market analysis & development of marketing strategy.
- Website development, particularly content development & copywriting.

Chorion owns the intellectual property rights to some of the world's leading entertainment brands.

As Brand Manger with responsibilty for the "crime" brands including Agatha Christie & Georges Simenon, I met or beat all royalty income targets:

This was achieved through:
- Market research (quantitative & qualitative)
- Brand re-design & re-positioning in key markets
- Management & co-ordination of agencies, licensees, and Joint Venture partners in Europe, USA & Japan.
- PR

Soda-Club manufactures and distributes home appliances to produce sparkling water and soft drinks at home.
- Acted as interface between local marketing teams and central marketing division.
- Supported the implementation of European communications plan (above & below the line).
- Identified local market requirements and developed relevant marketing initiatives including Point of Sale materials and trade promotions.

Took part in an 18-month graduate trainee programme, including:·
- Placement in the Central Marketing team
- Secondment to the East Berlin office
- Research project in France and Belgium.