Federico Fiorentini

Experience of Federico Fiorentini comes from training on the job. Starting from The United States where he worked as Export Manager for Il FORNAIO franchising group. After that he was a territorial development manager for a multinational German company, specialized in food and DIY.Whit this valuable experience from the past, he operates today as a General Manager of BRD consulting company. BRD is specialized in developing direct and franchise networks. We also created a new innovative geomarketing software, with a TradeAreaReport analysis, where is possible to see all Italian franchise-locations www.geofranchising.it

Federico is Docent of Marketing at ASCOM ConfCommercio, currently professor of a Master in the International Retail Management. He is senior partner of BRD - Retail Business Development. Also Cabin Member of FIF- Italian Franchise Federation since 2000, acting as responsible for internationalization, Cabin director of FIF associates. Project leader in the commercial chain development projects in Italy and abroad with H3G, Wind Telecommunications, Buffetti, Prenatal, Oviesse, Pastarito-Cir food, Artistic of Antica Gelateria del Corso, Gabrielli, GS group Carrefour, Todis, Conad and other major brands.
He has been among the first most famous companies in Italy to relaunch and remarket malls (commercial center) in difficulty. He collaborates with leading companies in all distribution sectors. He opened numerous different size and format outlets.He is the author of numerous articles in magazines and periodicals, reporter in conferences in Italy and abroad on issues ranging by internationalization, property market by large retailers and distribution organizations in geomarketing and development of commercial franchise networks.