Fabio Fanecco
Consulente di Direzione, Linnet Consultant
My professional experience has developed over three phases:
a) marketing activities oriented towards analysis, the introduction of new products and technologies and the identification of the most effective combinations for achieving specific targets;
b) developing commercial consequent business channels as Commercial and Marketing Director in international industrial contexts characterized by a significant expansion in exports;
c) business management, including global responsibilities within the company directed at overseeing not only its industrial and commercial development, but its financial viability as well.
The skills I have acquired include:
1) analysis of markets and competition, identification of key external and internal factors that can increase the company’s competitiveness;
2) creation of business projects, creating sales negotiation and field work aimed at ac0hieving planned results;
3) collaboration on the definition of company strategy and industrial development plans, delineating objectives, paths, results, costs and times so as to provide a given project with both shape and form;
4) creation and realization of projects specifically designed to improve performance, both in individual sectors and for the company as a whole;
5) involving and motivating human resources, with analysis and rationalization of their specific talents in order to create team spirit and an optimal atmosphere in each operational sector.
production of steel wire and ribbon for components. In accordance with the company’s owners, I assumed full responsibility for the company with the aim of restructuring its industrial and management activities by developing its latent business potential.
Results obtained thus far:
- an increase in sales (+29% in 2004/2007) and net profits (+45% in 2004/2007);
- an increase in the ROI (+31%) and ROE (+6%);
- re-launching the company’s industrial activities, with particular attention paid to two principle areas of development: Automotive (acquisition of 3 new suppliers for the first plant, and development of 6 new automotive components) and Agriculture (definition of a novel range of accessories in inox steel and zinc for grape harvesting and mechanized watering in vineyards);
- creation of the “Enofix” brand name for a new distribution channel for mechanized grape harvesting in the U.S.A., New Zealand and Australia;
- introduction of a modern Industrial Management Control system, and reorganization of the company’s Information Systems in order to define product and process costs, as well as produce sales and financial reports;
- definition of a strategic purchasing plan;
- completion of an organization overhaul, redefining roles and responsibilities for Plant Directors, Administration, Sales Directors, Customer Support, Quality Control and R&D.
2004 - 2007steel production for construction. Here my activities are focused on increasing business volume over three years (2004-2007) in order to take full advantage of existing production capabilities in each sector of the company, as well as guarantee adequate profit margins.
Results obtained:
- sales increase (in euro): +6.5 million (2006), +9 million (2005), +8.3 million (2004);
- increase in production volume (in tons): +9,500 (2006), +11,270 (2005), +12,000 (2004);
- optimization of industrial production: full operational capability for all wire, cable and strand production lines (increasing to 20 production shifts per week);
- creation and start-up of the “Wire PCCP Division” (development and sales of steel wire for the construction of pressurized aqueducts) and “Post-Tension Division” (development of products and commercial contracts to supply steel to large-scale construction works);
- contract with Protende (Brazil) for the supply of PC (Prestressed Concrete) steel for the construction of the guyed “Bridge over Rio da Ostras” in Rio de Janeiro;
- acquisition of PCCP wire supply orders for the Libyan GMRA (Great Made River Project) aqueduct: € 4.5 million (7,000 tons);
- development of an industrial project for the production of a range of special steel wires for the construction of PCCP (Prestressed Concrete Cylinder Pipe);
- acquisition of 14 new Key Customers: (5 in the U.S.A.; 3 in Canada; 1 in Egypt; 3 in France; 1 in Libya; 3 in Marocco; 2 in the U.K.; 1 in Austria);
- reorganization of the company’s key structures (Sales Office, Customer Support, Industrial Planning, R&D), as well as the definition of a new area – Sales Management & Logistics – that obtained a 5% reduction in the costs connected with purchasing prime materials, as well as a 13% reduction in transport costs (2004-2005).
2003 - 2004(Coneco Industries & Technologies for the Environment Consortium), Bolotana (Nuoro, Italy) – A consortium of companies working together for the selection and recycling of plastic materials, the production of plastic products from recycled prime materials, and the production of electrical energy from a thermal heat recovery plant.
Results obtained:
- acquisition of PET scaled supply contracts for a total value of €5 million;
- creation (from scratch) of the sales organization including sales networks for the group’s companies in national markets in France, Germany, South America (Argentina and Brazil), Morocco and China;
- initiation of efforts to obtain ISO certification for all companies in the Consortium.
1998 - 2003a multinational specializing in the production of low relaxation steel for the construction sector (precompressed reinforced concrete) and steel wire for creating composite materials.
Results obtained:
- creation (from scratch) of the sales organization including sales networks, opening foreign sales channels (Europe, U.S.A. and North Africa), as well as a relative increase in sales of 40% (1998/2003);
- introduction of a control system to monitor sales data (analysis of earnings/margins);
- development of a new product range: high-resistance fibers for composite materials; thin steel wire fabrics for structural reinforcing and the relative development of an investment program through facilitated financing sources (the Eureka project, Italian law 488, DLGS 143/98);
- development of a project to transfer internal logistics to an outsourced management structure: producing a 3% reduction in transportation costs, cuts in fixed costs (personnel downsized by 5 individuals, an initial savings of €4 million during the first year of the project, more than €1 million saved on an annual basis), and improvements in delivery times.
1992 - 1995a Dutch multinational belonging to the Akzo Nobel group, specializing in the production of paints (brand name: Sikkens) for the automotive sector.
Results obtained:
- creation of promotional campaigns and incentives geared towards distributor and reseller networks;
- activation and coordination of the “Automotive after Market” sales program together with carmakers GM, Ford, PSA and Bugatti;
- creation of the sales and financial program “Key Factor Distributor Program” for the commercial development of exclusive dealers;
- set up and initiation of a program of technical/marketing/management services for Acoat Selected’s end clients.
1990 - 1992specialized in I.T. production, specifically peripherals for Computer Graphics and Graphic Art.
Benchmarking activities focussed on competitors/products/positioning/strategies
Product training to Indirect/Direct Sales Force and Wholesalers/Distributors