Elena Seccia

Generated new development deals.
Responsible of marketing activities in Education Division and in particular:
1. development and launch of clients executive traning program
2. development and design of corporate master
3. event management
4. advertising management
5. public relation management

Strategic planning and development of training courses. Developed, managed, and account-specific promotional marketing programs for department QMS, Industris and Products ICIM

The major functions of the job include:
Oversee and drive all customer communication, including newsletters, email marketing campaigns, website, upsells and advertising.
Manage the research efforts required to provide insights into customer behavior, the competitive landscape, and test features, messaging, positioning and creative.
Define and manage all marketing efforts to drive new customer acquisition and retention.
Create reports and analyze with sales and user data to understand customer activity and effectiveness of campaigns, in order to continually optimize our marketing efforts.
Provide management with reports of marketing efforts and effectiveness.
Create and maintain marketing kits for each product for partners.