Domenico Tiso
Presidente, ASAS (www.asas-salute.org)
He graduated in Medicine at the University of Pisa. He is an expert in health communication. He has worked for fifteen years in a Pharmaceutical Company. He has directed "On Health" magazine and edited several publications targeted both at the medical and nursing staff, and at the citizens themselves. As a training manager he has organised scientific events (congresses, meetings, seminars, courses), following the Health Ministry guidelines on professional development in the health sector (ECM) and collaborating with medical associations. Specific interest for the topics inherent to feeding, nutrition and healthy styles of life.
National coordinator (2003-2006) of the Italian Observatory on nutritional errors in collaboration with the Medical Practitioners and the Pediatrics.
He collaborates with the University of Bologna (Faculty of Sciences of Physical Activity and Searche Center of Nutrition) and with the University of Urbino (Faculty of Sociology, Course of bachelor in Communication).
Specialties:
Medical-Marketing, Medical and Health Communication, Nutrition and Physical Activity, Plans of education to the health, Conferences for the health (feeding, nutrition and life style)
511 contactsASAS is engaged in health promotion by screening and monitoring of people's life style. Other interest is education to the healthy feeding and the physical activity in young people.
Why ComuniCare?
The health care domain can be effectively responsive to a Business Theatre approach and especially to the Class Play techniques. They offer the opportunity to develop specific projects, performances and initiatives, finding the most appropriate method to represent a certain theme or content, launch a new product, or developing a performance for a specific aim. Health care services, and the health sector in general, are dominated by scientific aspects and specialist skills, to the detriment of other equally important aspects like communication, relationships, effective relations management, emotions, empathy. A tool like the class play can fill the gap between these two different "worlds". An instrument to analyse and understand any critical points, as well as to stimulate reflection and the development of new techniques and strategies to improve communications in the "health" system.