Anthony BOSC

Since Oct. 2011: Confirmation following graduate program

Jan. 2010 – Oct. 2011: Graduate Program pour WHIRLPOOL Corporation [3 cross-functional assignments in Europe]

1. Price & Margin Realization and Mix Management European Lead (6 months) - WHIRLPOOL EUROPE, HQ in Comerio, Italy
• Designed and developed simulation tools in collaboration with an indian supplier and deployed them in European sales organizations
• Created and provided monthly strategic reports directed to top management or operational departments
• Performed analyses on prices and margin evolution and identify levers of improvement (Price, Mix, Volume, etc.) for European markets
• Conducted trade and product performance reviews during audits of European sales organizations (France, Belgium, Czech Republic,et.)
• Supported and trained marketing and sales teams on best practices, reporting tools, and SAP-based pricing system

2. Innovation and E-commerce project manager (6 months) - WHIRLPOOL EUROPE, HQ in Comerio, Italy
• Lead an innovation project on E-commerce and coordinated a cross-functional team of 8 people
- Implementation of innovation processes (workshops, tools) in collaboration with consulting agency Strategos
- Co-development of content and analysis from "consumer insights" to the experimentation plan (Gantt)
• Prepared the migration of Kitchen Aid European websites on a new web platform enabling new features and functionalities
- Coordination and alignment of stakeholders (Sales, marketing, IT), gap assessment, scenarios analysis, recommendation of action plan
- Briefing of digital agency for new website design, taxonomy, content sources, and functionalities

3. Trade Marketing project manager for a key international customer (9 months) - WHIRLPOOL France, in Suresnes (Paris)
• Directed the implementation of a new commercial model for the major domestic appliances category in France and other stores in Europe
- Shelf space optimization (turnover/m2), category management, brand selection and line-up simplification and rationalization
- Innovative revamping with a circular display, enhanced brand visibility, demo products, cross-selling of accessories and consumables, etc.
- Creation of content for in-store digital screens to guide shoppers and extend sales (Help me choose, product videos, catalog, etc.)
- Conception and delivery of specific trainings on new business model and environmental “green” topics for customer sales force

(9 months trainee position in Marketing – Communication)

• Prepare launch of 2009 new TV ranges* and coordinate implementation of marketing plan: presentations (Press, customers, sales force…), media planning…
• Structure and improve the communication on interactivity and sustainability for the LCD TV category: Conduct briefing of agencies for marketing activities (Online, Press, PR, ...)
• Perform markets and consumers data analyses (GFK): Benchmark competitors, market shares, sales, stocks - rotation, consumers (focus-group…)
• Develop and implement in-store and sales support tools (POS Materials, trainings, ) with sales department: Collaboration with key account managers, sales force trainings, stores visits

*New specs: Cinema 21:9, Net TV, DLNA,...

(6 months trainee position in trade marketing - category management)

• Manage the relationship with 2 cyber-markets*: lead negotiations, build recommendations to generate shelf space and arrange promotional plans
• Elaborate performance indicators for the category (Scorecard) and analyze market data (Nielsen, consumer panels)
• Build recommendations for customers’ product assortment to gain shelf space and list new products
• Support the sales force (Training, POS Material,…)
• Develop and implement product promotions and follow-up in-store operations

*(Auchandirect, Telemarket)

April 2006: Best "Brand Activation" on Lipton Ice Tea in the Unilever Business zone Challenge (Team of 4 students)
Link: http://www.e-marketing.fr/Magazines/ConsultArti...

(10 months trainee position in purchasing training, translation, and recruitment services)

• Implement the complete selection of recommended translation: Sourcing, market analysis, specifications, request for proposal (RFQ), negotiations, contracting
(Budget: 5 M€ - around 30% price reduction obtained)
• Assist in the renewal of the recommended IT training suppliers (Budget:14 M€): Building of the team project with internal customers (Technical experts, IT managers,...), sourcing, request for information (RFI)
• Pilot a review about the optimization of training processes and give recommendations
• Others: deal with contracts litigations, use of e-procurement tools (Ariba)

(Trainee period from May 2005 to September 2005)

• Run the entire organization of the annual integration event in the beginning of the year, a 4-days trip in Italy for 840 students
• Manage a team of 24 students and a budget of 150 000€

The Bureau des Elèves is the main association of Grenoble Ecole de Management (26 students). Its goal is to improve the student life providing services and organizing professional or entertainment events.

Bureau des Sports (1): Responsible for the sponsoring department (School year 2005-2006)
- Foster relationship with firms to develop partnerships
- Take part in the organization of sport events

Zone Art (2): Member of the event organization team for the Edition 2005 and 2006
- Raise funds from public institutions and local companies

(1)The sport association of Grenoble Ecole de management that provides recreational services for all the students.
http://bds.assoces.com/

(2)association of Grenoble Ecole de management that organizes cultural events such as the festival Roots'n'culture. This festival combines music and solidarity by proposing concerts whose tickets are payable in food for humanitarian associations
http://www.rootsnculture.net/