Alice Testi
Resp. Marketing, F.lli Campagnolo
Marketing Director with 10 years knowledge of, and diverse experience within, the Sporting Good Industry. Broad range of experience in the Sport, Product, Account Management, Licensing area blending strategic and execution capabilities in the organization, implementing successful marketing, promotional and commercial strategies. A successful transition between Product and Sports Marketing disciplines has displayed both a flexible and adaptable approach towards new challenges.
A self motivated individual with a passion and drive to succeed in all aspects both professional and personal. Proactive and astute problem solver. Believe in team work and team building for excellence in results delivering them in complex and challenging environments.
Enthusiastic, friendly, dynamic, willing to broaden experience and professional knowledge and ready to be challenged in a management position in the marketing area or in the sales & key account managment of a multinational / multicultural company.
94 contacts2003 - 2006Assets:AC Milan, UEFA Champions League, UEFA Cup and UEFA Super Cup
Responsibilities:
• Management of business relationships with contracted Sports Marketing assets
• Definition and implementation of strategic marketing plans
• Identification of new sales and promotional opportunities
• Development of commercial plans ie. relationships with key retail partners/markets/regions
• Business development with actual and potential partners/sponsors (Ford, Sony Playstation, MasterCard, Canon, Sharp)
• Event organisation (Venue management and hospitality
2001 - 2002Develop the marketing/product strategy (from brief to range launch) for contracted professional football clubs
• Present the global product collections both internally to adidas subsidiaries and externally to key retailers
• Drive innovative product initiatives across the football portfolio in collaboration with other departments
• Liaise with the communication department to determine product support for licensed symbols
1999 - 2001• Management of business relationships with contracted Sports Marketing assets,
• Source and coordinate the logistics of the promotional warehouse (apparel, footwear and accessories)
• Organize and drive key sport events