Alessandro Giacchino

Journalist, Consultant, Good Communicator & Opinion Maker on IT for Enterprises, he is a Visionary and a brilliant Marketing Manager, looking at the technology combining and complementing two different point of view on it:
1. How to make money selling (through) the technology
2. How to use the technology - especially the Web - to win on the market (better productivity, better sales, and higher market share).

Managing BCI Italia, Dr. Giacchino is use to run marketing plans & operations for IT Vendors of all sizes (Italian subsidiaries of US companies, and Italian companies). Main expertise areas are on Strategic Marketing & operations, as well as on Management and Investments perspectives.

Alessandro has also contributed to several start-ups, and he has actively worked for some University & Acceleratori d'Impresa (Enterprises Start-Up Facilitators). He helped 3 Italian companies in going public at Nuovo Mercato, and managed several acquisition and merge of IT companies. He has also worked as Independent Member of Italian SpA Board of Directors.

Founder of the Consulting firm, he is one high quoted Opinion Maker on the Italian Enterprise market for IT subjects, and on most of innovative technologies and Solutions.

Dr. Giacchino has a strong Marketing background and a Technological knowledge on subjects including Cloud Computing, Software for Enterprises (Architectures, Development, Web & Enterprise Content Management, IT Security, and Open Source).

Author of several papers, Mr. Giacchino is use to give Conferences on IT & Marketing topics for IT (CIO) and Business Managers. He is also the Editorial Director of Toolnews Magazine and ITware.com Vortal.

Software House focused on developing new technologies, software solutions and services B2B for the Trading on Line and Web Banking markets quoted on Nuovo Mercato of Milan.

Part time Professor in charge of the External Communication Course. This role included some teaching and the involvement in the development phase of Thesis for the final stage of the Course.

Contributor and Advisor in the Information Technology area for the selection and evaluation of Investment opportunities in new products, architectures' definition, and internal EDP structures from users' point of view.

Contributor and Advisor in the Information Technology area for the selection and evaluation of Investment opportunities in new products, architectures' definition, and internal EDP structures from users' point of view.

Managing Director since the start-up, the company was focused on providing to large corporations consulting services and post-university seminars and courses on most of all major Information Technology topics.

This role included the analysis and evaluation of all investment opportunities in the IT market, the technical advising for some television programs (e.g. Bit Storie di Computers), magazines (e.g. MondoBit), most of new projects in the IT Market, and the start up phase of selected companies. He personally managed the start-up of Italware (the first national Software Packages distributor to operate in Italy, who imported, among the others, Microsoft products before the constitution of the Italian subsidiary) and the setting up of first edition of Master Pubblitalia (a Master educational program in the mass market communication area).

Part Time Professor with the Medical Department for accident prevention and Industrial Medicine. Main activities have been teaching to graduated students and advising in specific projects.

System Engineer, then Product Manager with the responsability of all activities required by the introduction of new software products on the Italian market, from the planning phase to the final delivery. Major activities included providing the market with support, advising, documentation and advertising required by each plan. It also included second level advising to internal people and to selected (critical) customers.
A long time have been dedicated to co-ordinate European and American subsidiary in timing and market policies. The role required to spend some time in the US working on international projects with the involvment of people coming from several countries.
Major projects have been the introduction of the Info Centre concepts in the IT department, the PC launch on the Italian market, the first IT European Road Show (lasted 18 months), the benchmarking of 43xx line against the 308x line before its introduction on the market.